Customer experience management-CEM

CEM- Customer Experience management means to make the feelings of a customer well and pleasantly remembered at every interaction that customer makes through our firm's all channels at each process. Customer should be happy when we call him/her to sell our product. He should be happy when we deliver the product and the services we have given. He should be happy using our product. We not only decide who to sell what, we also refine our contact scripts and services to make the experience itself well enough to be remembered by that customer and be our reference customer. NPS (Net promoter score) actually measures that success.
CEM is the result of a holistic CRM approach which is indeed very difficult to reach as a target.

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