21 Temmuz 2010 Çarşamba

Continuous campaigns

Instead of building one-off special campaigns 4 times a year, I suggest you have a continuous standard few campaigns on every product. In that way, you make sure you cross-sell and up-sell whenever the customer satisfies some pre-defined rules. And you marketing people do not need to pay attention on those rules anymore. They can go to the holiday while your systems are up and running those continuous campaigns.